
Think beyond the rankings and look for any opportunity to be more visible with your target audience. We need to look more closely at the search results before making a plan because the right plan depends on what appears in the search results. We need to go beyond basic SERP analysis. So now, we all need more flexible SEO strategies. These days, it’s rare to see those 10 blue links. They’re known as Google SERP features and the seven most common are the related questions, ads, the knowledge panel, local 3-packs, star reviews, videos and images. Today, more things show up in more search engine results pages (SERPs) than ever before.

But those were the days of 10 blue links.

That was the basic strategy 20 years ago when I first started doing SEO.
